The People Behind Your Financial Growth
We're not your typical financial advisors. Our team combines decades of real-world experience with genuine passion for helping people build better relationships with money. Each person brings their own story of financial transformation.
Senna Blackwell
Head of Financial Strategy
Started her career drowning in student debt while working at a major bank in Sydney. That experience taught her firsthand how traditional financial advice often misses the emotional side of money decisions. She spent eight years helping families navigate mortgage stress during the 2018-2020 housing boom, which shaped her approach to sustainable financial planning.
River Constantine
Behavioural Finance Specialist
After losing ,000 in a cryptocurrency crash in 2022, River became obsessed with understanding why smart people make terrible financial decisions. His background in psychology, combined with this painful personal experience, led him to specialize in the psychological patterns that drive spending and saving behaviors. He now helps people recognize their money triggers before they derail their financial goals.
What Drives Our Approach
We believe financial education should be practical, honest, and based on real experiences rather than theoretical perfection. These principles guide everything we do.
Real Talk
No sugar-coating the hard parts. Money stress is real, mistakes happen, and perfect budgets don't exist for most people.
Progress Over Perfection
Small consistent changes beat dramatic overhauls every time. We celebrate the emergency fund as much as the 00 one.
Accessible Learning
Financial concepts explained in plain English, with examples that reflect actual Australian living costs and situations.